Last night I was watching NBC’s weekly Sunday night “The Office” marathon with a good friend of mine (it was a short marathon, which was good because my friend was a short marathon runner in high school). We saw a Lexus commercial for their “Pebble Beach Collection” brand of cars and really liked the song and wanted to find out who wrote it / band name / song name etc. After some searching on the iPhone we saw that it was a couple of studio musicians who wrote it specifically for Lexus.
Then today I came across an interesting article from Rolling Stone about Rock’s New Economy.
From the article:
The reason? CD sales are no longer the yardstick the band uses. While hip-hop and pop artists ranging from Jay-Z to Britney Spears have long used recordings to sell every- thing from perfume to liquor, rockers are only just starting to think of album sales as a component — rather than the sum of — the commercial equation. Spoon have been actively licensing their music for use in films, television shows and a Jaguar commercial, making money, gaining exposure and moving up from clubs to 3,000-seat venues.